Top-level analysis on Q4 performance expectations for ecommerce advertisers on Facebook.
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Key trends, considerations and actions for Ecommerce advertisers planning for the opportunity and growth in Q4.
Q2 2021 has been an interesting quarter for ecommerce businesses advertising on Facebook. With Apple releasing the long-anticipated iOS 14.5 advertisers have had to pivot their strategies accordingly, whilst CPMs continued to rise due to increased competition.
Key takeaways on how ecommerce advertisers should respond to the Apple iOS 14 update.
To kick off 2021, ecommerce advertisers weathered a tough quarter, with digital and consumer trends from 2020 continuing into the new year.
We’ve teamed up with WYK to give young people from under-represented groups an opportunity to carve out a career in digital.
In 2020, ecommerce advertisers’ Q4 performance was more important – and less certain – than ever.
With more advertisers selling on Facebook and consumer confidence at an all-time low, it was difficult for ecommerce businesses to establish how effectively their campaigns would perform.