The second half of 2021 saw the effects of iOS 14.5 and the EU cookie consent prompt on data loss come to a head, resulting in advertisers shifting their Facebook targeting strategies in reaction.
Top-level analysis on Q4 performance expectations for ecommerce advertisers on Facebook.
How Cornish brand Finisterre achieved 50% YoY growth by doubling down on paid social with Nest
Wild Cosmetics is a UK-based sustainable and natural personal care brand disrupting the cosmetics industry. After partnering with Nest the domestic DTC grew into an international brand through paid social.
Putting creative at the forefront of paid social; new Head of Creative to lead Nest Studio
Key trends, considerations and actions for Ecommerce advertisers planning for the opportunity and growth in Q4.
Q2 2021 has been an interesting quarter for ecommerce businesses advertising on Facebook. With Apple releasing the long-anticipated iOS 14.5 advertisers have had to pivot their strategies accordingly, whilst CPMs continued to rise due to increased competition.
Key takeaways on how ecommerce advertisers should respond to the Apple iOS 14 update.
To kick off 2021, ecommerce advertisers weathered a tough quarter, with digital and consumer trends from 2020 continuing into the new year.
We’ve teamed up with WYK to give young people from under-represented groups an opportunity to carve out a career in digital.