Facebook Quarterly Benchmark Analysis Q4 2020

In 2020, ecommerce advertisers’ Q4 performance was more important – and less certain – than ever.

With more advertisers selling on Facebook and consumer confidence at an all-time low, it was difficult for ecommerce businesses to establish how effectively their campaigns would perform.

Our Black Friday and Christmas checklist for your Facebook campaigns

Nest Prep for Q4 Checklist

Have you started preparing your Facebook accounts for Black Friday and Christmas yet?

If you haven’t started, you should. Although you won’t be the only ecommerce business to leave it too late, you will miss opportunities to out-perform your competition and drive more sales.

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Find out what your Facebook ad KPIs should be with our Ecommerce Calculator

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