How to choose the right digital marketing course

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How to know which digital marketing course is right for you Written by Suzy Shaw 15th October, 2018 A quick Google search will tell you there’s no shortage of digital marketing courses. From both the distinguished to the unheard of, there are so many companies promoting courses and workshops that are designed to either teach […]

Why too many account directors are a red flag

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Why too many account directors are a red flag Written by Dan Lyttleton 4th September, 2018 If we look at digital marketing and agency life nowadays, a tech-enriched and fast-paced environment, is the role of an Account Director even necessary? Let’s start by summarising by what we mean when we say an Account Director. Account […]

The 5 most common mobile marketing mistakes

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The 5 most common mobile marketing mistakes Written by Tom Wiseman 31st January, 2018 There is more to a successful mobile campaign than seeing the number of installs rise. We’ve listed the most common mistakes people make when running mobile marketing campaigns so you know exactly what to avoid when running yours. 1. Lack of […]

The 5 most common attribution mistakes

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The 5 most common attribution mistakes Written by Sarah Geoffrion 16th January, 2018 Attributing conversions to their original source can be tricky, but it’s also an important part of understanding ad effectiveness. With a number of different attribution models, there’s no ‘one model to rule them all’. We take a look at 5 of the […]

How to avoid 5 common programmatic marketing mistakes

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How to avoid 5 common mistakes in programmatic marketing Written by Giacomo Cestari 8th January, 2018 Programmatic marketing is changing all the time as social platforms change and better software is developed. We outline the most common mistakes, so you can focus on developing a winning campaign. 1. Expecting platforms to do wonders for you […]

5 common Facebook marketing mistakes that are easy to avoid

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5 common Facebook marketing mistakes that are easy to avoid Written by Ellen Whyte 29th August, 2017 Facebook is THE growth channel when it comes to user acquisition. But as more and more advertisers have cottoned onto this, it has become a more competitive space and prices have gone up. Now more than ever it […]

Marketing attribution Q&A with Gabe Hughes

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Marketing attribution Q&A with Gabe Hughes Written by Harry Groves 15th February, 2016 We spoke to digital marketing expert Gabe Hughes to get his view on the best way to set up marketing attribution where you work. 1. What does attribution mean? Marketing attribution is the art and science of assigning sales or sales revenue to […]