Everything you need to know from Meta’s Q1 2022 Earnings
The recent Q1 2022 earnings from Meta were not nearly as dramatic as the previous quarter and fears of further decline have proven unwarranted. So how should advertisers respond to the latest update?
Facebook Advertising Trends Report: Competition rises in Q1 – but there is a silver lining in engagement
Q1 has been competitive for ecommerce businesses, with CPMs continuing to rise in many regions – but increased competition was offset markedly by higher engagement, with CTR rising both YoY and QoQ
My experience with Nest Academy
Performance Marketing Executive and Nest Academy graduate Ruby Broad shares her experiences in the programme and her time working at Nest
Why Nest is going anti-commission
Nest has decided to move away from any commissions paid or earned – here’s why
Developing the digital marketers of tomorrow: Q&A with WYK Digital’s Rob Jackson
We spoke with Rob Jackson, founder of WYK Digital, about the digital marketing social enterprise and the great work it does supporting young people who are entering into the industry at the start of their careers.
Last click: why you should ditch this noughties attribution metric
With data visibility decreasing year on year – and with no sign of stopping – it’s never been so important for businesses to move away from using last click as the sole metric for understanding channel performance.
Leverage these key dates to plan your Marketing Campaigns in 2022
Leverage these key dates to plan your Marketing Campaigns in 2022 Written by Max Ball Updated on 20th January 2022 Use this Marketing Campaign Calendar to plan your campaigns across […]
Revealed: 4 essential tips for cracking the German ecommerce market
Time and time again we see brands making the same mistakes when entering the German ecommerce market. We explain how to avoid these common pitfalls with four essential tips.
Identify the right events for your team to attend this year
2022 Ecommerce Events Calendar Written by Shruthi Padmanabhan Updated on 15th January 2022 Use this Ecommerce Events Calendar to identify the right marketing events for your team to attend this […]
Facebook Advertising Trends Report: Competition highs and early intent in Q4 but Q5 undervalued by advertisers
Q4 predictably saw 2021 competition and demand peak, with anticipated trends such as early intent from consumers and early discounting from advertisers coming to fruition.
