We’ll discuss the results of a white paper we’re launching as part of the webinar.
The white paper examines historical data and macro trends to predict the different outcomes you should prepare your Facebook campaigns for this holiday season.
We’ll present the findings with strategies for you to mitigate risks and capitalise on opportunities for what’s sure to be a very different holiday period for ecommerce advertisers.
All webinar attendees will receive a copy of the white paper.
Before founding Nest, Will spent 5 years at Google and then went on to lead teams managing over $250m in Facebook ad spend at Experian and, more recently, Nanigans.
Head of Delivery
Sarah has led Facebook campaign strategies for ecommerce clients including Seraphine, ME+EM and Josh Wood Color.
We present findings from our white paper to explore how consumers’ behaviours are likely to change what works on Facebook advertising this Black Friday and Christmas period.
We present strategies to help ecommerce advertisers prepare their approach for the different possible scenarios for ad performance in Q4 that are presented in the white paper.
Question time: We answer questions to help you prepare your Facebook campaigns for Q4. We’ll follow up to answer any questions we don’t get to during the webinar.
We’lll share a copy of the white paper with all attendees at the end of the session
Our latest Benchmark Report shows how ecommerce advertisers drove efficient performance on Facebook and how iOS 14.5 affected the key metrics globally.