DATA-DRIVEN CREATIVE
TO POWER PERFORMANCE

Creative is the single biggest contributor to a brand’s performance on paid social. But brands face multiple challenges in getting creative right.

BRANDS STRUGGLE WITH...

...can gain edge with

LACK OF RESOURCE OR EXPERTISE

dedicated creative team

Our creative team is specialised in paid social performance creative. Each of our clients has unique needs for creative set-up and delivery. We provide the resources and specialism necessary to maximise the performance of your ads.

last minute production

planning roadmap

Nest Studio plans your creative production roadmap to ensure creative is never last minute. This means you will never face creative fatigue as there will always be fresh new creative to bring in exactly when we expect to need it.

difficulty with ideation

ideation & strategy

We build a bespoke plan for each client, and proactively advise on the best approach to creative for their brand. From our experience and visibility across many different clients and product-types we know what works and what doesn’t.

no structured testing

data-driven testing

We test creative using well designed experiments. All our decisions are made by interpreting performance data.

THE IMPACT OF NEST STUDIO

results

  • Nest Studio creative reduced CPC 40% and CPA 9% compared to original visual.

results

  • This Nest Studio creative produced ROAS +39% above average for the campaign period.

results

  • Experimenting with video creative produced 13% higher ROAS than Ted Baker’s average.

results

  • +28% CVR and -5% CPA achieved from creative edits by Nest Studio including changing the pattern and text.

results

  • Nest Studio creatives for Tala drove a 4x increase in conversion rate for the campaign period as well as -30% CPA and +69% ROAS.

results

  • Nest Studio creatives for Tala drove a 4x increase in conversion rate for the campaign period as well as -30% CPA and +69% ROAS.

results

  • Nest Studio creative increased CVR +111% above average and reduced CPA by 15% for the campaign period.