We deliver data-driven, intelligent creative to drive client performance

Creative is the single biggest contributor to your performance on paid social. 56% of a brand's sales lift from digital advertising can be attributed to high-quality creative.

Nest Studio interprets the data from your paid social campaigns to develop their ad creative and drive better performance for every client.
Nest Studio Creative Review Ads Paid Social

What Nest Studio offers

Creative ideation and strategy

For each client we develop a structured creative testing schedule with a focus on high performance. We proactively advise our clients on the best approach to creative, rather than wait for direction.

Data-driven approach

All our decisions are made by interpreting performance data across clients.

Iteration

We rework and edit top performing creative to maximise performance and prevent fatigue.

Platform optimisation

We use our in-depth knowledge of best practice to ensure videos maximise creative real estate and in-app impact.

56% of increased sales can be attributed to high quality creative
The average user attention span on Facebook and Instagram is 3 seconds
Using static and video assets together improves conversion rates by 17%

The impact

How we refreshed Daye's creative

We cut CPA 21% by reworking creative for Daye, the CBD-infused tampon company.

We introduced changes including:

  • Cut length of video
  • Produced square and vertical formats
  • Added reviews
  • Focused the messaging
  • Put the brand front and centre
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Results

  • Nest Studio creative reduced CPC 40% and CPA 9% compared to original visual
  • +28% CVR and -5% CPA achieved from creative edits by Nest Studio including changing the pattern and text