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Q1 has been competitive for ecommerce businesses, with CPMs continuing to rise in many regions - but increased competition was offset markedly by higher engagement, with CTR rising both YoY and QoQ

With data visibility decreasing year on year – and with no sign of stopping – it’s never been so important for businesses to move away from using last click as the sole metric for understanding channel performance.

Time and time again we see brands making the same mistakes when entering the German ecommerce market. We explain how to avoid these common pitfalls with four essential tips.

Q4 predictably saw 2021 competition and demand peak, with anticipated trends such as early intent from consumers and early discounting from advertisers coming to fruition.

As new ways of shopping are developed across social media, it’s possible to imagine a future where shopping transactions are no longer centralised on brands’ own websites. Brands must embrace Social Commerce in order to not be left in a weaker position than competitors and start preparing a strategy to get ahead of the curve.

The recent Q1 2022 earnings from Meta were not nearly as dramatic as the previous quarter and fears of further decline have proven unwarranted. So how should advertisers respond to the latest update?

Performance Marketing Executive and Nest Academy graduate Ruby Broad shares her experiences in the programme and her time working at Nest

Nest has decided to move away from any commissions paid or earned - here's why

We spoke with Rob Jackson, founder of WYK Digital, about the digital marketing social enterprise and the great work it does supporting young people who are entering into the industry at the start of their careers.

Putting creative at the forefront of paid social; new Head of Creative to lead Nest Studio

Leverage these key dates to plan your Marketing Campaigns in 2022 Written by Max Ball Updated on 20th January 2022 Use this Marketing Campaign Calendar to plan your campaigns across organic and paid social in 2022 – from Pride to…

2022 Ecommerce Events Calendar Written by Shruthi Padmanabhan Updated on 15th January 2022 Use this Ecommerce Events Calendar to identify the right marketing events for your team to attend this year to keep your finger on the pulse of paid…

Have you started preparing your Facebook accounts for Black Friday and Christmas yet?

If you haven't started, you should. Although you won't be the only ecommerce business to leave it too late, you will miss opportunities to out-perform your competition and drive more sales.

Have you started preparing your Facebook accounts for Black Friday and Christmas yet?

If you haven't started, you should. Although you won't be the only ecommerce business to leave it too late, you will miss opportunities to out-perform your competition and drive more sales.

Ready to scale internationally? Find out with our Facebook Ecommerce Checklist Written by Tom Wiseman 21st April, 2020 How do you know when you're ready to scale your ecommerce business internationally?If you're looking to scale your ecommerce business in other…