BFCM Series: Insights for Peak Season on Paid Social

Written by The Nest Team

4th November 2021

The BFCM series uncovers key trends, tips and insights retailers should consider when advertising on Facebook & Instagram across Black Friday/Cyber Monday and the rest of peak season.

Week 47: Developing trends in the ramp up to Black Friday/Cyber Monday

Part one: Emerging paid social performance trends

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Bonus: How brands should react to these trends 

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Week 45: Creative planning for peak

Part one: Developing winning creative for peak

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Bonus: Tips for optimising your creative for Q4

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Week 44: Preparing for peak season

Part one: Preparing ecom clients for peak

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Bonus: What can retailers do to prepare for Black Friday?

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