BFCM Series: Insights for Peak Season on Paid Social
Written by The Nest Team
4th November 2021
The BFCM series uncovers key trends, tips and insights retailers should consider when advertising on Facebook & Instagram across Black Friday/Cyber Monday and the rest of peak season.
Week 47: Developing trends in the ramp up to Black Friday/Cyber Monday
Part one: Emerging paid social performance trends
Bonus: How brands should react to these trends
Week 45: Creative planning for peak
Part one: Developing winning creative for peak
Bonus: Tips for optimising your creative for Q4
Week 44: Preparing for peak season
Part one: Preparing ecom clients for peak
Bonus: What can retailers do to prepare for Black Friday?