Christmas 2020: Crunch time for the UK's overcrowded ecommerce market
Written by Will Ashton
7th September, 2020
Ecommerce businesses advertising on Facebook are set for the most competitive holiday season on record.
The arrival of wholesale brands to the ecommerce market, oversupply of stock, and increased dependence on online channels will all contribute to record-high advertising costs on Facebook and other social channels.
Our team has spent the past month examining what’s likely to happen on Facebook this holiday season, and how ecommerce advertisers can prepare themselves for what’s to come.
Our white paper is the culmination of those efforts.
What should ecommerce businesses prepare for this Black Friday and Christmas?
Read more about what ecommerce companies should expect this holiday season, and the strategies they should introduce to stay competitive in the white paper.
Facebook strategies to prepare for this Black Friday and Christmas
Not every advertiser will be prepared for the high advertising costs and increased competition on Facebook this Q4.
In our white paper, we take you through the different strategies you should plan in case of different conditions on Facebook.
From creative through to ad account structure, the white paper touches on the focus areas that will make your campaigns successful.
- Where to start planning for Q4
- Test and learn from your Q3 results
- Structure your accounts for growth
- Go global to maximise opportunities