Putting creative at the forefront of paid social
Written by Stefan Cataldo, COO at Nest
26th July, 2021
Creative is the most critical lever for paid social performance, with 56% of increased sales attributed to high quality creative.
That’s why we launched Nest Studio in 2020 to help our clients compete and win new business in a crowded market.
To continue our dedication to creative for performance, we’ve developed a new role, the Head of Creative position.
Ben Ryder joins Nest from athleisure giant Lululemon, where he led the EMEA social media and content team. He brings to Nest deep expertise on the creative requirements of Ecommerce advertisers, and will continue to develop our existing service.