Our team has spent the past month examining the conditions ecommerce businesses are likely to come up against on Facebook this holiday period.
All signs point towards ecommerce businesses advertising on Facebook coming up against the most competitive holiday season on record.
The arrival of wholesale brands and oversupply of stock will increase dependence on online channels and contribute to record-high advertising costs on Facebook and other social channels.
Our 2020 White Paper examines historical data and macro trends to predict the different outcomes ecoms should prepare their Facebook campaigns for this season, and the strategies they need to stay competitive.
Q4 Global Ecommerce Advertising Trends across Facebook and Instagram