How Depop increased registrations 6x with Nest Performance in just 4 months
Written by Stefan Cataldo
23rd April, 2019
Depop is a community driven fashion platform and the creative community’s go-to mobile marketplace and social networking app.
Founded by co-founder of PIG magazine and RETROSUPERFUTURE sunglasses, Simon Beckerman, the global shopping app has + 12 million users and offices in London, Milan, Los Angeles and New York.
The company was looking to hit user acquisition targets and approached Nest to find out how the team could help scale performance on Facebook and Instagram in key markets such as the US and UK. It was also keen to acquire more valuable customers that would drive significantly higher Lifetime Value (LTV), and needed additional support for testing and scaling on new acquisition channels such as Snapchat.
Nest began with a comprehensive and in-depth audit of the account’s campaign structure, before using their analysis to completely reconstruct and optimise it. The team could then create a robust roadmap that developed key testing methodologies to establish the most effective messaging, target audiences and bidding techniques to get Depop in front of its most desirable registrants.