Finisterre: 50% YoY growth driven by paid social
Written by Luke Jonas
31th August, 2021
Finisterre is a pioneering, sustainable outdoor DTC brand, built to inspire a love of the sea and anchored in exceptional outdoor clothing.
In 2020, macro environmental factors saw retail stores close across the UK and Finisterre saw a prominent uptick in revenue coming from digital channels.
Finisterre’s CEO wanted to take full advantage of the growth opportunity presented by this shift in consumer behaviour by doubling down on performance marketing channels. Finisterre chose to partner with Nest due to their proven ability to scale paid social for clothing brands.
Within the first year of working with Nest, Finisterre experienced 50% annual growth and they anticipate achieving a similar level of growth in 2021.
Watch Will Sheane, CEO at Finisterre discuss the impact the Nest partnership has had on their business.