ME+EM is a British luxury direct-to-consumer womenswear brand that sells online and through nine stores in the UK.

When the Covid-19 crisis hit the UK, ME+EM closed its stores and scaled back the production of its catalogues. Overnight the company lost an important source of revenue.

ME+EM looked to Facebook advertising as a channel to supplement the lost sales, and reinvested the budget it pulled back from producing catalogues into paid social advertising.

Faced with the challenge of growing ROAS as sales for the ecommerce fashion sector slumped 24%, Nest Performance accelerated plans to launch campaigns in new markets.