How Papier made 14x more purchases over the holiday season with Nest Performance
Written by Stefan Cataldo
27th March, 2019
Papier is the global leader in design-led personalised products
Founded in 2015, Papier is the online destination for personalised, design-led stationery, cards and gifts. The British brand collaborates with leading creatives – from small, independent artists to iconic global names – to create an extensive, curated collection of high-quality designs. It retails in the UK, US, Australia, France and Germany.
The direct-to-consumer company was looking to maximise performance on Facebook and Instagram but found it challenging to scale on the platform whilst also keeping CPAs low and a profitable ROAS due to a complex account structure, with varying product types, price points and markets.
Papier selected Nest as a partner because of the team’s proven track record of successfully scaling performance focused Facebook ad campaigns over the past 10 years, having worked with brands such as Huel, Depop and Feelunique.