Top-level analysis on Q4 performance expectations for ecommerce advertisers on Facebook.
How Cornish brand Finisterre achieved 50% YoY growth by doubling down on paid social with Nest
Wild Cosmetics is a UK-based sustainable and natural personal care brand disrupting the cosmetics industry. After partnering with Nest the domestic DTC grew into an international brand through paid social.
Q2 2021 has been an interesting quarter for ecommerce businesses advertising on Facebook. With Apple releasing the long-anticipated iOS 14.5 advertisers have had to pivot their strategies accordingly, whilst CPMs continued to rise due to increased competition.