Meet your team of paid
social experts

Will Ashton Nest Performance Team

Will Ashton


Before founding Nest, Will spent 5 years at Google and then went on to lead teams managing over $250m in Facebook ad spend at Experian and, more recently, Nanigans.

When he’s not at work, Will loves a hike, a whisky, and a wild night in with the lads. The lads in question being his (mostly) adorable sons, Jake and Arlo.

Stefan founded Nest after leading Nanigan’s EMEA team as MD. He also led one of Google’s first teams outside of Dublin and managed ad tech growth in emerging markets for Facebook.

In his spare time Stefan likes to travel around the world, but is also more than happy to sit on the sofa and watch films with his Cavapoo Frankie.

Stefan Cataldo

Stefan Cataldo


Luke Jonas Nest Performance

Luke Jonas


Luke is one of Nest’s founding members and comes from a thoroughly commercial background.

He grew the partnerships division of ecommerce platform I Want One of Those and has launched Flurry’s mobile ads and analytics platform across Europe. He loves plants, so took it upon himself to convert the Nest office into a rainforest.
Before settling into his role as Nest’s Director of Client Services, Dan spent 10 years working at some of the UK’s leading Performance Marketing companies, including Blowfish Digital, Nanigans and Fetch.

He’s a self-confessed nerd, and when he’s not learning the ropes of fatherhood, he’s probably playing video games.
Dan Lyttleton Nest Performance

Dan Lyttleton

Director of Client Services

Suzy Shaw

Head of Delivery

Before joining Nest, Suzy worked at Myprotein, where she scaled social spend to more than 5x what it was when she started.

Suzy is a weightlifting champ with a degree in psychology – an unstoppable combo that we can only pray she uses for good.

Tom has 12 years of experience managing performance-based marketing campaigns across multiple channels for brands including Bet365, Ladbrokes and Paddy Power.

Tom thinks nothing of hurtling down snow-capped mountains on his board, but is a complete wimp when it comes to needles.

Tom Wiseman Nest Performance Team

tom wiseman

Head of Delivery

Sarah Geoffrion Nest Performance

Sarah Geoffrion

Head of Delivery

Since Sarah moved away from a career in Fine Art to pursue a degree in Commerce, she has worked as a Facebook Campaign Manager for ecommerce clients including Seraphine, Josh Wood Color and Heist.

Her clients recognise her star quality, not least because she once appeared in Oscar-winning film, Arrival.

Ellen’s paid social expertise includes managing campaigns for Amazon Prime, Warner Bros and Superdrug.

When she’s not in the office, she loves going to the theatre and doing all the other typical millennial things you can expect from Time Out London’s Instagram.
Ellen Whyte Nest Performance

Ellen Whyte

Performance Marketing Manager

Harry Groves Nest Performance

Harry Groves

Performance Marketing Manager

Harry has spent the past few years running paid social campaigns for companies including Swarovski, Nike and Airbnb.

When he’s not in the office, you’ll find him on the football field playing for his local team.

Oli moved to the UK from Hong Kong to study Sport and Exercise Science, but after a year working at a sports organisation in New Zealand, he discovered a passion for marketing.

At Nest Oli introduces ad strategies for some of our biggest ecommerce clients, and outside of work he loves to keep fit, watch rugby, and travel the world.

Oliver Wu Nest Performance

Oliver Wu

Performance Marketing Executive

doug McFadyean

Performance Marketing Executive

Doug has two degrees in marketing, and started his own marketing agency for small businesses while studying at the University of Brighton.

He once caught the tube wearing 18th century period garb, and has been trying to convince the office that he rightfully belongs in the 21st century since.

Stephanie is a Russian speaker who worked in event management before joining Nest’s graduate programme.

She’s got ‘trypophobia’, which means she’s scared of circles, so we’re all trying hard to remember to use coasters for our coffee in the office.
Stephanie Terziyski Nest Performance

Stephanie Terziyski

Performance Marketing Executive

Becca McCoy Nest Performance

Becca McCoy

Performance Marketing Executive

Before joining Nest, Becca studied psychology at Loughborough, taught at a special needs school, and travelled around South East Asia, Australia and New Zealand for three months.

Becca loves to watch David Attenborough documentaries, but her fear of whales makes watching Blue Planet difficult.
Originally from Bulgaria, Eve has a knack for languages and a keen interest in how they’re used within media and advertising, so it’s not surprising she aced her BA Hons in English Language, Communication, and French.

She’s also a big fan of sci-fi and likes to play video games and binge-watch movies whenever she gets the chance.
Eve Lebedova Nest Performance Team

Eve Lebedova

Performance Marketing Executive

Andrew Crombie

Performance Marketing Executive

Andrew joins Nest after graduating from the University College London in Human Sciences.

Like most students, Andrew watched more than 150 hours of American television while at University. However, this was research for his dissertation on depictions of HIV in media, and it earned him a first!

Jamie’s the entrepreneurial type. He started a clothing company when he was 16, and build a community platform while he was studying at the University of East Anglia.

When he’s not doing stellar work on paid social, Jamie likes to play his guitar and sing like Bob Dylan.

Jamie McManamon


Performance Marketing Executive

Ankur Shah

Ankur Shah

Board Advisor

Criminal barrister turned serial entrepreneur Ankur has built a number of multi-million-pound businesses from the ground-up over the past decade.

His previous businesses included Techlightenment, a social media company sold to Experian in 2011, and Mahabis, a lifestyle brand that sold more than one million shoes and generated over $80m in revenue.

Before joining Nest, Alan worked as a copywriter on PR campaigns for Silicon Valley tech companies including Dropbox and AppDynamics.

When he’s not at work, Alan is probably trying to convince his Frenchie to go for a walk or putting together plans to shoot a short film.

Alan Wanders

Growth Marketer