Meet your team of
paid social experts

Nest was founded by ex-Facebook and Google employees Will, Stefan and Luke who grew their careers on paid social starting in 2010. They wanted to create a team of experts that would provide exceptional client service centred around deep domain knowledge and a thorough grasp on how ecommerce businesses operate beyond paid social while providing exceptional agency work/life balance. Judging by Nest’s client NPS scores (an annual average of 79) and Glassdoor reviews, they’re pretty pleased with the outcome.


Will Ashton


Before founding Nest, Will spent 5 years at Google and then went on to lead teams managing over $250m in Facebook ad spend at Experian and, more recently, Nanigans.

When he’s not at work, Will loves a hike, a whisky, and a wild night in with the lads. The lads in question being his (mostly) adorable sons, Jake and Arlo.

Stefan Cataldo


Stefan founded Nest after leading Nanigan’s EMEA team as MD. He also led one of Google’s first teams outside of Dublin and managed ad tech growth in emerging markets for Facebook. In his spare time Stefan likes to travel around the world, but is also more than happy to sit on the sofa and watch films with his Cavapoo Frankie.

Luke Jonas


Luke is one of Nest’s founding members and comes from a thoroughly commercial background. He grew the partnerships division of ecommerce platform I Want One of Those and has launched Flurry’s mobile ads and analytics platform across Europe. He loves plants, so took it upon himself to convert the Nest office into a rainforest.


Dan Lyttleton

Director of Client Services

Before settling into his role as Nest’s Director of Client Services, Dan spent 10 years working at some of the UK’s leading Performance Marketing companies, including Blowfish Digital, Nanigans and Fetch.

He’s a self-confessed nerd, and when he’s not learning the ropes of fatherhood, he’s probably playing video games.


Head of Creative

Ben comes to Nest with a unique and extensive background in creative, content and video production. He is confident he’s the only person in the world to have worked on Oscar winning movies, government counter-terrorism and counter disinformation campaigns as well as social campaigns for athleisure brand Lululemon.

Outside of work he’s a passionate road cyclist and regularly races his bike competitively. He even once beat Britain’s greatest ever cyclist Sir Bradley Wiggins riding from Manchester to London. When he’s not on the road he’s curled up on the sofa with his British shorthair cat, Pollux, watching a movie.

tom wiseman

Head of Strategy

Tom has 13 years of experience managing performance-based marketing campaigns across multiple channels for brands including Bet365, Ladbrokes and Paddy Power.

Tom thinks nothing of hurtling down snow-capped mountains on his board, but is a complete wimp when it comes to needles.

Bethan Riddell

Head of Marketing

Bethan joined Nest from Nasdaq-owned SaaS firm eVestment, where she scaled the regional business in Europe, the Middle East and Africa as Head of Marketing.

Bethan grew up in Edinburgh, where she was once made dinner by JK Rowling.

Andy Lothian

Head of CRM

Prior to joining Nest, Andy managed CRM activity across Europe at Deliveroo. Andy brings over 8 years of experience in CRM to Nest, with experience across several retail industries.

Outside of work Andy loves gaming, DJing and fancies his chances as the next Thierry Henry as a frequent player of football and Arsenal fan.

Sarah Geoffrion

Group Account Director

Since Sarah moved away from a career in Fine Art to pursue a degree in Commerce, she has worked as a Facebook Campaign Manager for ecommerce brands including Seraphine, Josh Wood Color and Heist.

Her clients recognise her star quality, not least because she once appeared in Oscar-winning film, Arrival.

Rodrigo Aspillaga

Group Account Director

Rodrigo joined Nest from Mediacom, where he led teams working on the Adidas and Reebok accounts.

He was also one of the very first advertisers to launch dynamic ads on Snapchat in Europe. Before working in paid ads, Rodrigo lived in Peru, where he worked in corporate banking.

Annabelle Rogers

Head of Delivery

Studying biological sciences prepared Annabelle for a career in digital marketing, where breakthroughs come from spotting trends in data. She’s worked on paid acquisition for brands including Superdrug and Kurt Geiger, where Facebook published her work as a best-practice case study.

Annabelle’s lived all over the world and has attended seven different schools, one of them a part-time school for pro-surfers.

Charlie Collier

Head of Delivery

Before joining Nest, Charlie had turned his hand to growing customer acquisition across a range of verticals, from festivals to furniture. It’s no surprise then that his multidisciplinary approach to problem-solving won him the Global Strategic Thinker award while he was at Leeds University.

But Charlie’s biggest achievement to date is when he played a hole in one in real golf. Not mini golf.

Ian Fullagar

Head of Delivery

Ian’s a computer science graduate who’s worked on growing brands’ online channels for the past three years. Since joining Nest he’s worked with the team to quickly scale the Numan and Rapanui accounts.

He’s a big fan of sports and travelling, and is fluent in Cantonese.

Juliette Sheehan

Head of Delivery

Before joining Nest to scale fashion brands including ME+EM, Juliette worked for Zoopla as a campaign executive. She’s interested in using data to learn about other cultures, having studied Human Geography at the University of Reading. And with 14 years’ training, Juliette also used to teach girls to do ballet and tap.

Arnaud B. Betourne

Head of Delivery

Before joining Nest, Arnaud worked on the Google account at Essence and on the Fashion Luxury & Ecom Pod at Facebook. This led to him handling the transition of the Arcadia Group brands to both ASOS and Boohoo after administration.

In addition to his professional achievements, he once came 3rd in the world in hip hop dance and 15th in cheerleading. He also recently fell in love with wakeboarding and is (just about) a single handicap golfer.

Luke spencer

Head of Delivery

Luke joined Nest from MediaCom, where he managed and ran cross-border media strategies for brands like Adidas and Reebok with a focus on incrementality.

Luke enjoys travelling and exploring, having traversed many countries from Europe to South East Asia. He’s also a fan of surfing and played table tennis at a regional level when he was younger.

Ellen Whyte

Head of Delivery

Ellen’s paid social expertise includes managing campaigns for Amazon Prime, Warner Bros and Superdrug.

When she’s not in the office, she loves going to the theatre and doing all the other typical millennial things you can expect from Time Out London’s Instagram.


Oliver Wu

Snr Performance Marketing Manager

Oli moved to the UK from Hong Kong to study Sport and Exercise Science, but after a year working at a sports organisation in New Zealand, he discovered a passion for marketing.

At Nest Oli introduces ad strategies for some of our biggest ecommerce brands, and outside of work he loves to keep fit, watch rugby, and travel the world.

Eve Lebedova

Performance Marketing Manager

Originally from Bulgaria, Eve has a knack for languages and a keen interest in how they’re used within media and advertising, so it’s not surprising she aced her BA Hons in English Language, Communication, and French.

She’s also a big fan of sci-fi and likes to play video games and binge-watch movies whenever she gets the chance.

Ollie Caswell

Performance Marketing Manager

Ollie has worked on paid social campaigns for brands around the world while working as part of a digital marketing team at a creative agency in London.

He’s a Manchester United fan and once shook hands with David ‘Safe Hands’ Seaman. He can therefore vouch for the safety of David’s hands.

Jonny Forsey

Performance Marketing Manager

Before joining Nest, Jonny worked as a performance marketer at travel company Flash Pack. He’s got a background in photography and videography, a skillset that has come in handy for paid social campaigns.

Since starting at Nest, he’s worked on scaling the Numan and Scandibørn accounts.

Becca McCoy

Performance Marketing Manager

Before joining Nest, Becca studied psychology at Loughborough, taught at a special needs school, and travelled around South East Asia, Australia and New Zealand for three months.

Becca loves to watch David Attenborough documentaries, but her fear of whales makes watching Blue Planet difficult.

Stephanie Terziyski

Performance Marketing Manager

Stephanie is a Russian speaker who worked in event management before joining Nest’s graduate programme.

She’s got ‘trypophobia’, which means she’s scared of circles, so we’re all trying hard to remember to use coasters for our coffee in the office.

Laurence Carden

Performance Marketing Manager

Before joining Nest, Laurence was responsible for designing and running ads on Pinterest and Twitter. His proudest achievement to date is a button that Twitter added to its ad platform after he suggested it.

Laurence has always understood the power of brand. When he was 11, he built a website for guinea pig owners, complete with a custom theme song.

sophie Walton

Performance Marketing Manager

Sophie initially joined Nest as an intern in 2018, before going on to do a Master’s degree in acting.

We’re glad to have her back! Sophie loves going to the theatre, of course, and she once took a show to the Edinburgh Fringe Festival.

Amabel Phillips

Performance Marketing Manager

Amabel joined Nest with bags of experience working on paid social campaigns for fashion brands including Net-a-Porter and H&M.

Before working in performance marketing, Amabel was working on performances. She once sang on Songs of Praise and has won two Lambda Awards for speech and drama. Interestingly, each of Amabel’s parents are one of twins, but they’re unlikely to pass the gene on to her.

Charlotte Snuverink

Performance Marketing Executive

Originally from the Netherlands, Charlotte studied Art History and Fashion before joining Nest. Impressively, she graduated with a distinction in fashion…without ever making a single garment.

After university, she travelled solo to India to pursue yoga teacher training and is still an avid yogi but now from her base in London.

Adam Brodzinski

Performance Marketing Executive

Before launching his performance marketing career at Nest, Adam developed a breadth of skills across a number of areas including master bartender and airline service extraordinaire. Impressively, Adam is the proud owner of his own ecommerce store and once he even tried to launch a new social media platform.

Besides making mouth-watering cocktails, Adam also enjoys cycling and poker. Adam could really do with eyes in the back of his head though as the only stroke he can swim is backstroke.

Daisy o’Donnell

Performance Marketing Executive

Before joining Nest, Daisy studied digital film production at Ravensbourne, and turned her hand to producing short films and music videos.

Outside of work, she likes getting physical working on DIY projects and incorporating graphic design. But don’t judge a book by its cover – Daisy has also done around 8 years of MMA training.

Michael Puttock

Performance Marketing Executive

Before starting his career at Nest, Michael studied Sports Psychology at Bournemouth. He has traveled across South America and even hiked to Mount Fitz Roy in Patagonia.

Michael is passionate about golf and football, but also appreciates good food and music. At the peak of his golfing career (aged 13-19) he represented Surrey County in an international tournament

Max ball

Performance Marketing Executive

Prior to Nest, Max studied Marketing in Brighton alongside completing a number of marketing internships. Travel is his second passion, and he’s visited many countries across South East Asia.

Outside of the office, Max enjoys flying down the slopes and rugby, with a career highlight playing for the First XV at university. Play close attention and you’ll notice his unique facial feature – two different coloured eyes.

Abi Bateman

Performance Marketing Executive

Before joining Nest, Abi aced a Bachelors in Sociology at the University of Leeds, whilst juggling temporary jobs in tutoring, research and experiential marketing.

Abi has played the piano for over 12 years and danced since the age of 3, she also loves to cook anything with pasta. Stay on her good side though as she once placed 4th at a national Jiu Jitsu competition.

RUby broad

Performance Marketing Executive

Before joining Nest, Ruby studied Human Geography in Sheffield and carried out an internship for a sustainable interiors company, where she grew their monthly Pinterest views tenfold.

A woman of many talents, Ruby is fluent in Korean, loves sewing her own clothes and has even made her own perfume.

Ellen coulthard

Performance Marketing Executive

Ellen studied Physical Geography at Bristol, and travelled South East Asia after graduating. But really Ellen is our own NHS hero, having spent 7 months working on the Covid wards.

In her spare time she enjoys cooking and loves to have themed dinners with her housemates. Her party story is that the inspiration for her name came from the name of the Leeds United Football Stadium, Elland Road, as her Dad is a huge Leeds fan.

Katerina Hadravova

Performance Marketing Executive

Prior to Nest, Katerina studied digital marketing at King’s College London. During her studies, she worked for both a bank and a marketing agency, impressively alongside running her own event lighting business.

Katerina has travelled 33 countries and is a fan of an active lifestyle – she loves scuba diving, skiing, running and would love to master surfing but struggles to find the time to learn as her true passion takes up a lot of time…planting avocados.

Shruthi Padmanabhan

Performance Marketing Executive

Before joining Nest, Shruthi graduated from Warwick Business School and spent time working for a second hand luxury brand in Dubai.

A passionate foodie, Shruthi really enjoys baking and is always on the lookout for the next perfect meal.

Ginters Smiltnieks

Marketing Executive

Ginters joined Nest from Please Connect Me, where he led the B2B marketing department. He has also turned his hand to ecommerce, launching his own store whilst furloughed. A bit of a prodigy, at just 16 he developed a mobile game, leading to almost half a million downloads on Google Play Store.

Ginters loves playing beach volleyball and surfing but his true passion is Mexican cuisine, having lived there for 2 months.

RoSS Bevins Cameron

Sales Support Executive

Ross is a jack of all trades, having worked in a variety of marketing and sales roles across a number of industries prior to Nest. When he’s not applying his First Class degree in Psychology analysing the behaviour of his colleagues after a few pints, he’s fighting for the planet presenting at a Biodiversity College in India on the importance of the honey bee as a pollinator and how to promote bee-friendly behaviours.

In his free time, Ross is a passionate football fan and enjoys hiking in the UK. He is also a bit of a daredevil – if you dig deep enough on Youtube you can catch him crowd surfing at a You Me At Six concert.

James Mullard

Content Marketing Manager

James comes to Nest with five years of editorial experience across B2B publishing sectors including aviation, security and maritime.

Outside of work, James is passionate about music, books and 60s fashion. He also loves travelling and has previously lived in Spain and Germany.

Ellen Murley

Business Development Manager

Initially starting her career in tech, Ellen left her role at Microsoft during the pandemic to grow her own women’s fashion ecommerce brand, scaling it to 6+ figures and finalising for a Rising Star in Retail award. Ellen has now set her sights on helping other brands find the right partner to help drive their paid social.

Outside of work, when she isn’t doing yoga or enjoying her plants, she enjoys exploring London. She even boasts a 5-star Uber rating.

Ben crombie

Motion Designer

Ben’s path to Nest started with a foundation in Art & Design at Falmouth School of Art and BA in Illustration from Arts University Bournemouth. Since graduation, he has worked as a design intern at the Evening Standard Magazine and as a Junior Designer with Cornwall-based digital marketing agency target.

Originating from Falmouth on the south coast of Cornwall, Ben is an avid snorkeler and has helmed more than ten types of boat. When he’s on land, he enjoys character design and creating his own comics.

Petra Marks

Office Manager

Originating from Prague, Petra is our office manager with a background working for architecture and construction firms.

Petra is most happy getting stuck into a book, preferably while on holiday with her family.

Ankur Shah

Board Advisor

Criminal barrister turned serial entrepreneur Ankur has built a number of multi-million-pound businesses from the ground-up over the past decade.

His previous businesses included Techlightenment, a social media company sold to Experian in 2011, and Mahabis, a lifestyle brand that sold more than one million shoes and generated over $80m in revenue.